Brand Social Best Practices

Whether you’re planning a content sprint or looking for small ways to boost engagement, here’s what we’re loving:

1. Repurpose, Repurpose, Repurpose

Let your content bloom across channels 🌱 That Instagram Reel? It has a second life as a LinkedIn post, an email GIF, or a Pinterest Pin. The key is to tailor the copy and format slightly for each platform while keeping the core message intact. Brand social doesn’t need to start from scratch every time.

2. LinkedIn Repost Strategy

Give your top-performing posts a second chance to shine. Organic social on LinkedIn loves repetition with a twist. If a post did well last quarter, repost it with an updated hook, stat, or insight. Algorithms aside, your audience likely missed it the first time.

3. SEO for Social

Think beyond hashtags. We’re seeing more traction from brands who treat their social media captions like mini blog posts. Using keywords like your industry, location, or service specialties in both captions and comments can improve your content’s discoverability. Spring is the perfect time to refresh your keyword list.

4. Polls & Quizzes = Engagement Gold

Make your audience part of the story. People love sharing their opinions, especially when the stakes are low and the format is fun. Instagram Stories, LinkedIn polls, and even TikTok comments are great places to ask questions, test assumptions, or spark conversation.

5. Instagram Font Consistency

Your stories = your brand’s storefront. Spring cleaning tip: stick to 1–2 brand fonts in Stories to make your content feel polished and professional. It might seem small, but font consistency builds trust and recognition across your organic social presence.

Want to bring strategy and execution to your brand’s social media presence this spring?

Work with Gosho Creative → hello@goshocreative.com